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You may have found yourself searching YouTube for content on how to improve. If you’re searching for free advice, you’re likely finding little scraps of information here and there, but don’t yet have the full picture. Perhaps you’re in the office (or at home) all day trying to get buyers and sellers to call you, or just sitting there, like I used to do. Maybe you’re thinking about joining a big-name brokerage because you believe customers will just fall into your lap when they recognize the company name.

You may be losing sleep at night because you’re anxious about going broke; having inconsistent income but relentless bills are the real nightmare. You may be worried that if one deal doesn’t close, you won’t be able to make ends meet. Perhaps you feel that too much is being taken out of your hard-earned paycheck. On the other hand, you may simply be burned out trying to keep up with the blazing pace of business.

Perhaps you have no path to retirement in sight because you’re working just to make income for everyday life. You’re possibly feeling sick of your job and don’t like who you work with—each day of work feels like going to the dentist.

If things go on like this, you may never be able to retire; you’ll be stuck in an environment you hate without enough income to leave. You could end up owing your broker more than you’re making and not have enough money in the bank to support yourself between sales. You might even be worried about being perceived as a failure by peers, family, and friends.

My name is Shawn Calhoun, and my story of starting out in real estate proves we understand how you’re feeling. I was working in engineering and got my real estate license in 2000 just to buy some fix and flip properties and either sell or rent them out. I told everyone I had my real estate licence. Then coworkers began to ask me to help them buy or sell their home. I began to tell people at work that I didn’t know what I was doing because I was so new at real estate sales. By being honest with them, they trusted me more and started referring me to others.

I ended up selling a ton of homes to investors and people I worked with. However, in 2008, life got very rough. Yes, the U.S. was plunged into the worst recession I’d seen in my lifetime, then my wife died, after a 10-year battle with multiple sclerosis...

Our son was 5, and being a full-time parent was extremely difficult. I was dropping him off at daycare at 6 a.m. and picking him up at 6 p.m. One evening he looked me in the eye and told me he didn’t want to be the last kid getting picked up anymore. I knew something had to change.

I went home and prayed about the situation through tears. The next week, I was offered a buyout at work. Before that, I had been too afraid to leave because it was a good job with good benefits. However, this news made me very happy; it was the answer I needed.

I then began working in real estate full time. At different times, I worked with teams and as a solo agent. I immersed myself in understanding the sales process, and then, when I felt good about that, worked on learning the business of real estate marketing.

I worked with some of the larger, well-known brokerages, as well as smaller, unknown brokerages, so I know how both sides work. I know what it’s like to be on the phone non-stop and also show lots of houses to try to sell all the listings we have. I also know what it’s like to have no support.

Seven years later I met Christina. She has truly become the love of my life. She left Florida and came to Michigan to be with me. She’s incredibly sharp; she was her class valedictorian in college. Two years ago, we opened a brokerage together.

I’m blessed and privileged to have her as my business partner. We make sound decisions together, and we’ve been helping other agents accomplish their real estate goals ever since. Ultimately, it’s not the name of your brokerage that matters most, it’s clients knowing about you & that you are there for them. That’s what we teach.

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My name is Christina Calhoun, and when I was first licensed, Shawn and I were working at a 100% commission brokerage. Unfortunately, there was no training involved; you were completely on your own. You had to be self-sufficient or you were going to drown. We learned that there was a huge need for training, and not just in one aspect of the business. Sure, if you’re only trained in one area, you’ll learn how to do that job well, but when you want to do other things in real estate, you’ll feel powerless.

We want to help agents be more well rounded and have more money and time. We offer our agents training on how to get more consistent income so they can get off that ‘broke, rich, then broke again’ roller coaster. As a 100% commission agent, when you finally get a paycheck, we let you keep it all rather than breaking it down with fees.

We offer the best of both worlds, whereas it’s usually either one or the other. In other brokerages, you’ll either get training, but the commissions are split, or you won’t get any training, but you get to keep all your commissions. We give you 100% of your commissions along with support and training.

We’re a virtual office, not brick and mortar, and especially with a health crisis going on, this allows agents to work safely from home and keeps costs low so they don’t have to pay those extra office fees. We also create excellent newsletters, and market our services. We provide accountability for those that want it, with a weekly Facebook Live session; agents can join in, ask questions, and we all discuss the answers. We also have a private Facebook group so that agents can ask each other questions in-between the weekly video sessions.

We can teach you not to chase shiny objects; we consult with you, to see what your true goal is and what technology you can use to accomplish that goal right now. We know the tech—we’ve spent tons of time learning it ourselves. We have our own coaches so we can learn from their success as well. We provide that knowledge and technology to our agents.

We want you to have the opportunity to make the highest amount of money possible while receiving support, training, and tools to get buyers and sellers to work with you. Instead of having to chase customers, you’ll be getting contacted by people attracted to working with you. We give you the opportunity to scale your business by implementing proven systems. Our support-oriented environment helps professionals learn, grow, and thrive.

The first agent to join our brokerage was named Rachel, and she had been working for a big-name real estate company. She took the recommended classes, but when she would reach out to her sponsor with questions, they wouldn’t get back to her or help very much at all. She said she was floundering, and they viewed her as competition, so they didn’t truly want to help her. The company did quite a bit to draw her in, but once she joined them, the party was over.

After nearly a year of struggle, Rachel had made no sales and was broke, frustrated, and ready to go find another job. We saw a Facebook post she wrote about broke agents, and it touched our hearts because we knew there was no reason for her to be broke. So we reached out to her and said we would love to have a conversation about her business if she was interested.

She joined our team immediately, and 30 days later she made her first sale. Within a year, she became a top producer and netted over $58,000. Now she’s soaring with confidence.

We had another woman join us named Kelley. She wanted to get into the real estate business but had no experience and wasn’t licensed. She had never even had a sales job. We told her that if she got licensed & joined our team we would train her.

Kelley is an expressive, caring, creative person, and again, within 30 days, she made her first sale. She’s still with us and doing very well.

Sure, you could commute to the office of a big-name brokerage, pay for lots of training, have mandatory meetings, daily cold call quotas to meet, high commission splits and caps, and fees upon fees. Or you could go to another 100% commission brokerage but not receive any training, systems, or support to structure or scale your business. Or you could simply stay where you are and keep struggling because nothing has changed. The future of your career is in your hands. We’re offering you free training, and allowing you to keep 100% of your commissions with no splits or caps. There is a $159 monthly broker fee, and a $259 transaction fee per closing. We’ll also be offering additional training at $1,000 on specific topics such as how to become a successful solo agent, how to create an acclaimed team, and more.

When you join our brokerage you get,

• Welcome to Pretty Home Realty (Forms) We’ll send you the paperwork to sign electronically, provide instructions for how to go to the state’s website to transfer your license, etc.
• Pretty Home Realty Orientation (Video)
• Personal Business Plan to Accomplish Your Goals $179 Value
• Scripts - What Not to Say & What to Say to Buyers $99 Value
• Scripts - What Not to Say & What to Say to Sellers $99 Value
• Business Cards $20 Value

We provide a 90-day money-back guarantee if you’re not satisfied with our brokerage.

If you want a change to happen in your career, you have to take action. Companies like Zillow, Redfin, Quicken, and others are offering to sell homes for very low commission splits. We’ll teach you how to successfully compete with these companies.

So what are you waiting for? We would love to consider adding you as a valued member of our brokerage or of an agent on our team. If you’re interested in joining our brokerage or would like to discuss what your future could look like here, please reach out to us.

Call, Text: 248-940-3155 or Email: apply@prettyhm.net

Best regards,

Shawn and Christina Calhoun

P.S. Here are some answers to the most commonly asked questions we receive about working here:

1. Am I required to take phone calls or show houses for other agents? No. However if you would like to work the phones or show homes, just let us know.


2. How does a virtual office work? Many things are done over Zoom calls & Facebook Live. We do still have a physical location if you need to meet a client, do a closing in person or make copies, for example. However, most closings are at a title company, and now during the pandemic, they’re doing drive-up closings. Before COVID -19 we took the “Property Brothers approach” and met clients at cafes or coffee shops. This has proved to build deep relationships.


3. What presence do you have on social media? Our Facebook ads alone were seen by 20,000 potential buyers & sellers last month. We have a business Facebook Page. We do Facebook Live sessions each week. One of our latest posts was seen by over 1,400 organically. We have a YouTube channel and many positive reviews online.




4. How can I build a team under your brokerage? You can get paid like a broker without all the expense, accounting, state requirements & liability. We can train you on how to build a profitable team. Some brokerages teach team building but they have so many splits that a team would mean a much smaller paycheck.


5. How often does training happen? Besides the weekly Facebook Live, we can add on a three-hour business clinic and other training as needed.

APPLY NOW TO JOIN OUR TEAM

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